weareDenim

Created by former Evisu and Levi’s designer, Mark Westmoreland, One Denim is a jean designed for true denim connoisseur, taking iconic features from all of the hallmark heritage denim brands – Levi’s, Lee, Boss of the Road, Stronghold and Wrangler – to create what is possibly the best pair of jeans I have ever seen.   Ultra exclusive,  a mere  100 pairs of ‘One’ jeans being sold and they will only be available from five retailers worldwide.

The end product of  four years from Westmoreland, in conjunction with the Shiotoni brothers of Japan, his mission was to create a supremely crafted yet simple denim jean which pooled the knowledge of all the world’s greatest jean makers.

Created from US cotton the 14oz denim is loop dyed and woven near Hiroshima at a family run mil, it is crammed full of detail and is effectively a best-of denim.  Details include:

•Rivets are ‘washer & burr’ – an authentic piece of denim hardware – identified by the cotton threads poking through the middle.
•‘X’ stitched bar tacks on the back pockets are inspired by Lee.
•Pocket bags are 9 oz denim, inspired by Levi’s first jean, the Nevada.
•The fly is one continuous piece, inspired by Boss of the Road denim.
•To keep things as pure as possible, all sewing has been done by a single stitch machine, using cotton threads, with the exception of the belt loops which are from a twin needle.
• The waistband is one continuous stitch, tracking around the patch to the waistband – a Japanese standard.
•The back seam and yoke have been hand finished to produce a ‘french seam’ – a technically brilliant finish that’s rarely found in bulky fabrics.
•Arcuate stitching spells M W – the initials of designer Mark Westmoreland. •Slight knotting might appear in the selvage – a sign of the loom used to weave the denim being re-set.
•The heart shaped fly button has been produced by a reproduction company based on a old railway jacket button (that was originally used by Carhartt). Although only intended for the 20 pairs given away by the designer, it was loved so much by everyone who saw it that in the end it ended up on every pair. The unusual back was a suggestion by the factory.
•And finally, all jeans are sold in an old U.S Mint coin bag, with a Japanese one yen in the pocket.

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